Unlike Medium and other syndication sites, LinkedIn doesn’t enable the inclusion of the “rel=canonical tag” that tells Google which piece is the original. If you syndicate to LinkedIn, publish on your blog first.When distributing/promoting your company’s blog content on LinkedIn, make sure you include some sort of teaser text, or perhaps even a particularly compelling one- to two-paragraph excerpt, and not simply a hyperlink and feature image.Rather, someone from your company would need to publish it on their profile on behalf of your organization. Note that LinkedIn won’t you let publish content directly from your organization’s page. We might call this a “status update.”Ī third option is to republish a blog post that has appeared on your company’s blog directly to LinkedIn’s publishing platform. The other is to share the link to an article on your company’s website. You also need to know the types of content they’ll find useful enough to click on in a news feed that may be populated with posts from thousands of connections.įor starters, that means actually knowing what types of content to share and post on the social platform. Still, successfully using LinkedIn as part of your marketing strategy requires a strong understanding of your target audience and what makes them tick. Case in point, L’Oréal using the platform to sell beauty and personal care products: B2C brands can tap into a career-focused network of earners by cleverly positioning their products into the professional’s story. Sharing and posting your own LinkedIn content to your personal profile can show your followers your interests, career aspirations and potential for future endeavors. More than 50% of all social traffic to B2B sites comes from LinkedIn. The platform is replete with the types of people who have the ability to authorize spending on your products and services. 180 million of its users are senior-level executives, while another 63 million are in decision-making positions. When you have a LinkedIn profile, there’s a good chance that the right people will see it.So Why Is LinkedIn So Worth the Time and Effort? Competition is abundant and time with the audience is scarce. Setting aside the fact that LinkedIn users are less prolific than other social networking sites, let’s keep in mind that more than 82% of marketers choose LinkedIn as their preferred content distribution platform. LinkedIn, more than any of the other social media platforms, was built for content marketing.īut that doesn’t make content marketing any easier on the platform. It’s where people go to become influencers, build authority and engage with other professionals. LinkedIn, more than any of the other social media platforms, was built for content marketing. That second item is particularly compelling. Create, curate and share content with the intent of making ourselves more visible to prospective employers, business partners, etc.Our attention is inherently more trained on business matters. No one’s impervious to distraction, but we don’t expect to be bombarded with vacation photos and funny cat videos on a professional networking site. Discover relevant content that helps their career or somehow serves their own efficacy within a given industry.That said, users usually go there with 1 of 2 clear purposes: LinkedIn’s audience of more than 800 million people is anything but captive - 40% access the platform on a daily basis and spend an average of 56 minutes on the platform each week, or about 8 minutes per workday. What You Need To Know Before You Post on LinkedIn That’s why we’ve broken down the 5 best types of content to post on LinkedIn that’ll help you stand out and start creating a name for yourself online: Beyond creating a company page, it can feel like your content may be lost in the ether of the LinkedIn feed if you don’t read the room right. LinkedIn can be a difficult beast to tame compared to other channels, such as Twitter or Instagram. Yet, it can be overwhelming trying to determine what type of content best works on this professional platform. It offers a wide variety of content from work opportunities, career advice, business inspiration and more.Īs a company, it’s probably your best platform for building a reputation and growing your business-to-business (B2B) social audience - both of which are integral to effective social media marketing. LinkedIn is the largest social networking channel designed for professionals to interact with each other across companies and industries.

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